Let’s zip back in time to the days of shoulder pads, lycra and hairspray. This was an era where men with hair longer and more lush than mine were hungry like a wolf and gave love a bad name while others just thrilled us and made doves cry.
Amidst all that arose the one and only Queen of Marketing. I was a mere 10-year-old when I chanced upon an article in Time magazine (yes, I was reading Time at that age) about some upstart singer with a penchant for flashing her belly button while gyrating like Minnie Mouse in a strip club.
Anyway, I suppose I’ve always had the rebel in me, the desire to get out of any prescriptive mould so this Madonna person appeared mighty interesting to me. Plus, I liked her songs.
So when I read about how Time magazine billed her as “the Queen of Marketing”, I simply had to know what this Marketing thing was all about.
And that influenced every decision I made for the next few decades, from what to study to where to work.